Quick Take
Ben Affleck’s latest Dunkin’ commercial ditched subtlety and leaned hard into 1990s TV vibes — imagine a sitcom opening shot through the lens of a caffeinated time machine. The Super Bowl slice we saw was only half the party; the full-length version doubles down on the joke and brings in a parade of familiar faces.
A Who’s Who of 90s TV
Affleck’s character gets dropped into a retro world packed with sitcom royalty. Expect Jason Alexander, Alfonso Ribeiro, Jaleel White, Ted Danson, Jasmine Guy, and Friends alumni Jennifer Aniston and Matt LeBlanc. There’s even a surprise cameo that feels intentionally out-of-era — which, yes, is part of the joke.
Good Will Hunting—But Make It Sitcom
Instead of a straight parody of Affleck’s dramatic breakthrough, the spot imagines an alternate path where his life slides into sitcom territory. It’s playful and absurd: familiar beats from his film past meet laugh-track-friendly setups, and the result is a goofy “what if” that’s clearly meant to be enjoyed, not dissected.
Standout Moments (For Real)
Some bits are pure gold. Affleck takes a classic pickup line and stretches it into something delightfully ridiculous; a veteran comic gets to be a goofy presence without slipping into their most famous shtick; and the ad wraps with a catchy tune that feels ripped from a TV opening montage. It’s the kind of stuff that makes you rewind and maybe clip a few lines for later.
What the Super Bowl Cut Left Out
The short spot aired during the game, but the extended version fills in extra beats — more theme-song business, slightly stranger sight gags, and extra interaction between the cameos. If you enjoyed the commercial during the broadcast, the full edit rewards you with extra flavor.
Internet Love and Future Wishlists
The ad lit up social posts and got praise from plenty of viewers. Fans clearly liked the wink-wink nostalgia, and the cast combo felt like a reunion cocktail most people didn’t know they wanted. As for next time, the dream scenario (for some of us) is more director-driven callbacks — think cult reunions and unexpected shout-outs — and maybe a Kevin Smith cameo because why not?
The Bottom Line
Is it peak advertising artistry? No. Is it joyful, silly, and wildly watchable? Absolutely. It knows it’s playing in the nostalgia sandbox and leans into it, offering a bright, goofy trip down memory lane that’s more fun than it has any right to be.